Resume
Consulting / Marketing
Wild Education Tasmania
Feb 2023 - May 2024
• Social media content creation and management on Facebook and Instagram
• Creation and management of Google Business Profile, including SEO and Google Analytics
• E-commerce integration of most popular services
• Email automation
• Business consulting
• Customer inquiry interaction following brand voice
•Significant increase in lead generation and conversion rates
Digital Communications Officer
University of Tasmania
Apr 2023 - Mar 2024
• Managed multilevel communications campaigns to the current student audience in collaboration with internal stakeholders
• Weekly and monthly reporting of campaigns and channel performance, distributed to internal stakeholders
• Management of all current student channels, including email, SMS, in-house app, internal CRM, social media, web, digital signage, and Microsoft Sharepoint, ensuring ADA compliance
• Collaboration with multiple teams to deliver the 2024 Welcome Campaign to all commencing students, a 6 month, multi-faceted, communications campaign promoting Orientation. Event attendance was about 70%.
Marketing Strategy
Redpoint Climbers Supply
Autumn / Winter 2022
• Implemented digital and traditional marketing techniques to put a local climbing shop selling “coffee, beer, and gear” on the map and increase foot traffic.
• Sourced and designed outdoor signage for the building for visibility off the highway.
• Coordinated the design and purchasing of store-branded merchandise for sale in-store and online.
• Updated the Google Business Profile for search engine optimization, including updated imagery of the recently renovated establishment.
• Built a website using WIX, focusing on SEO. The website included 4 main pages and multiple sub pages (including e-commerce). The site ended up on the first page of Google despite a local business of a similar name.
• Assisted in planning, promoting, and executing in-store events that engaged the local community and brought traffic from nearby communities as well.
• Instagram and Facebook clean up for accuracy and SEO, as well as content creation and a communications schedule. Instagram engagement increased by 400% and the account’s follower count doubled.
Content Creation
Boundless Builds
Sept 2022
• Produced four videos, each 1 minute in length, using a Nikon d750. These videos were filmed and edited on the day, documenting the process of a 3-day van build out. The final collateral was played at a van tradeshow in Redmond, Oregon as well as provided to potential investors in the company.
• Staged a photoshoot of a built-out van in the mountains of Central Oregon showcasing lifestyle imagery. These images are being used for the company’s website, socials, and pitch decks.
Content Creation
Tripod Coffee
Winter 2021
• Researched and wrote social media content and blog posts centered around coffee and sustainability.
• Using Canva, created on-brand graphics for Instagram posts and stories.
Social Media and Digital Marketing
Avondale University
Mar 2019 - June 2020
• Planned and coordinated social media content for Instagram, Facebook, and LinkedIn as well as managed these accounts.
• Researched and wrote blog posts geared toward future students using Wordpress.
• Assistance with events, including photography and social media coverage.
• Worked closely with the graphic design team to produce photo collateral for the university’s yearly printed marketing publication, the Prospectus.
• Developed copy for paid print, radio, and digital advertising in conjunction with the team’s Digital Advertising coordinator.
• Collaborated with the entirety of the Marketing team to improve student touchpoint experiences, including a web audit.
Education
Master of
Creative Industries
with Distinction
The University of Newcastle Australia | 2020 - 2022
My studies focused on the role of storytelling marketing in getting people outside, comparing and contrasting key drivers in outdoor recreation participation between North American and Australian audiences.
Bachelor of Arts
Marketing and Communications
with Distinction
Avondale University | 2019 - 2020
Bachelor of Arts (attended)
Intercultural Communications
Graphic Design
Pacific Union College | 2011 - 2015
Awards
Adventist Media Journalism Prize (2020)
Willobee Floors Bachelor of Arts Prize (2020)
Volunteering
Redbull Hardline Maydena (2024) - Course Marshal
Crag Care Tasmania (2023) - Tree planting, weeding
Craggin’ Classic Smith Rock (2022) - Vendor informant
Oregon Cascade 100 (2022) - Aid station helper
Climb for Clean Air (2018 - 2019) - Participant, trip leader
Maranatha (2007) - Rural school building in Mozambique